Famasi Growth Scorecard

March → May 2026

Tracking month-on-month performance across responsibility metrics and culture/growth execution. All deltas compare May against the last complete month — April. May introduces Downloads as a new Responsibility metric, replacing WAU.

May final: 54.0% (−6.2 vs April)
Overall Score
54.0%
−6.2 pts from April
Responsibility Score
10.0%
−7.2 pts from April
Culture & Growth
44%
+1 pt from April
Structural Change
WAU → DL
Downloads replaces WAU

Executive Summary

This dashboard tracks the growth trajectory from March (51%) through April (60.2%) to May (54.0%). May introduced a structural change: Q2 goals were set at ~5× April levels and Downloads replaced WAU as a Responsibility metric. Against these higher targets, the self-score dropped 6.2 points while Culture & Growth improved by 1 point.

  • Overall score: 33.8% → 51% → 60.2% → 54.0%. The May dip reflects higher Q2 targets, not declining effort.
  • Responsibility score fell from 17.2% → 10.0% against goals ~5× higher than April.
  • Culture & Growth improved from 43% → 44%, with continuous learning reaching 10/10.
  • WAU removed as a metric — TTA product deprioritised. 50k Downloads added as the new engagement track.
  • Newsletter CTR remained the strongest Responsibility metric at 8.18/10 (1.39% against a 1.7% goal).
  • May evidence includes: Care Letter with Engineering on refill issues, TTA ad management, 3 blogs written (exceeding the 2 expected), voice profile system built, and cross-functional collaboration on Hypertension Day.

Metric Comparison

Score Movement

Section Feb March April May MoM Growth (CMGR) iCompound monthly growth rate — the smoothed average from Feb to May. Formula: (May ÷ Feb)^(⅓) − 1
Responsibility5.8%10%17.2%10.0%+19.9%
Culture & Growth28%41%43%44%+16.3%
Overall33.8%51%60.2%54.0%+16.9%

Culture & Growth — Evidence

Category Score Evidence
Cross-functional collaboration 9 / 15
  • Proactively helped with webinar resources.
  • Assisted with customer feedback forms and messaging.
  • Strong problem identification and solution proposing.
Ownership 9 / 15
  • SEO updates and blog optimization initiatives.
  • Identified external domain blocking issue, proposed solution.
  • Security vulnerability fixes and PR submissions.
Knowledge Sharing 4 / 10
  • Wrote 3 blogs but hasn't shared them yet.
  • Needs to publish written content to improve rating.
Continuous Learning 6 / 10
  • Learned VPS server security.
  • Implemented app/content separation for famasi.africa.
  • Guided team members on Cloudflare and bot development.
Category Score Evidence
Cross-functional collaboration 12 / 15
  • Spent 1hr+ with Esther on her care article.
  • Worked with Matthew on FamasiGo fixes.
  • Worked with Hauwa on FamasiGo.
  • Helped unblock Rashidat with Chowdeck team.
Ownership 12 / 15
Knowledge Sharing 7 / 10
  • Provided Mubarak & Hauwa guidance on hosting images with Cloudflare.
  • Shared this to make Daniel's work easier with making Stocker process PDF as can be seen here.
Continuous Learning 10 / 10
  • Helped Dipo take this cue to work on a Dispensary design system skill.
  • Implemented REMI for team & worked with Rashidat & Miracle on their messages.
Category Score Evidence
Cross-functional collaboration 14 / 15
  • Worked with Design on FamasiGo app updates.
  • Worked on Care newsletter with care team & pushed it from where it was to the version that got this feedback.
  • Collaborated with engineering on feature flags — provided explainer docs & extracted crucial points for them to move faster here.
  • Served as bridge between Hauwa & Rashidat when the former was unsure about communicating marketing feedback.
  • Collaborated on TTA promo & gathered helpful resources here.
  • For rxlink launch, worked with internal & external engagement groups to deliver results here.
  • Coordinated customer resolution for this issue (customer funded wallet but wasn't sure if it counted as payment) — worked with Engineering to investigate & fix while ensuring customer's order was processed to avoid delay.
Ownership 12 / 15
  • Took ownership of rxlink launch messages to Providers and published publicly here.
  • Set up CRM & Brevo, sent email to Providers when Miracle was out to talk to Doctors the next day of launch.
  • Miracle ran outreach to Doctors because of Relay I built earlier — solved for this opportunity without affecting other domain ratings here.
  • Called out sync behaviour becoming rampant in the team and provided clear alternatives here.
Knowledge Sharing 7 / 10
  • While working on Care newsletter, provided guidance on writing & navigating feedback.
  • Used learnings to guide Engineering on notifications implementation here, influencing final resolution.
  • Provided guidance for Dipo on Procurement & Suppliers video based on video creation learnings here.
  • Hauwa referenced my blogpost on push notifications when she wanted to work on it for TTA.
Continuous Learning 10 / 10
  • Through experimenting with speech-to-text products, Hauwa now has superpowers and can write articles via dictation.
  • Made it easier for Daniel to access his clipboard for copied items.
Category Score Evidence
Cross-functional collaboration 14 / 15
  • Worked on Care Letter with Esther, refining her initial draft & visualising the email.
  • Helped Rashidat legally due to professional knowledge & shared the existing proposal template to improve what she had.
  • Collaborated with Design and Care on Hypertension Day.
  • Informed Esther of her DM reach out being punishable and created a public thread for collaboration where she can reach out when she needs to.
Ownership 13 / 15
  • Raised issues in the refill execution with Engineering, which prompted Operations to be aware there was an issue & they clarified to Matthew during our breakout session. In the initial implementation, the order got created same day the user is expecting it, which left no room for the 5 in 3-7-7-5.
  • Took charge of TTA's running ad & have been working with Hauwa to improve performance and optimise the ad.
  • Wrote 3 blogs in May, exceeding the 2 expected from Marketing, and shared the two most useful with the team, which Miracle mentioned going through in an attempt to solve his network issues.
Knowledge Sharing 7 / 10
  • Hauwa used my Humaniser skill to improve the TTA articles.
  • Shared the two most useful blogs with the team — Miracle mentioned going through them to solve his network issues.
Continuous Learning 10 / 10
  • Used my learnings to guide Mubarak on GitHub permissions as he thought I needed to make a private repo public for Codex to clone, but I told him he either needed to install GitHub cli or his token was missing. Sure enough, his SSH token was missing.
  • Built standard voice profiles to make Ghostwriting less based on vibes, especially when writing for Adeola, which was used for the last LinkedIn email, and has been certified based on feedback gotten.
  • To make visualising data better for Fey, I shared this resource with Daniel, who reported working on making data visualisation better.